 |
||
|
The SETCAST PARTY took place at the Yard Gallery in London’s Old Street on a warm November evening with over 200 people in attendance from the media, the design and architecture world and retailers to view the new bone china collection and architecture from London –based multidisciplinary practice voonwong&bensonsaw. Dim sum and duck rolls were catered by Keith Magloire, drinks by Tiger Beer and the gift bag included products from the new SETCAST collection and from Asianera, as well as packs of the new super food from northern China, Goji berries from Rude Health Foods and Oolong tea. SETCAST: THE PRODUCTS.The collection is the result of a close collaboration between London-based architectural practice voonwong&bensonsaw and one of China’s most distinguished manufacturers of bone china, Asianera, based in Tangshan, the porcelain capital of northern China. Together, the companies have developed a collection that makes the best use of bone china’s excellent light-reflective properties and also moves away from traditional decorative tableware to focus on striking new typologies that make a bold statement. voonwong&bensonsaw has combined the preciousness of the material with sculptural and architectural forms to create a series of exceptional objects intended to be used at the table. These objects are for everyday use but in themselves are small works of art. This new approach is intended to explore the boundaries of form in a traditional material such as bone china. This follows on from the recent products in silver and gold that the practice has designed. The collection comprises 7 new families of tableware items that reflect a more informal approach to dining: including trivets, candlesticks, condiment bowls and hors d’oeuvre dishes. |